Smoking was omnipresent in the forties. Wherever you went people smoked. Smoked a lot. It's a wonder we all weren't tanned and dried out like a ham in a smokehouse. Looking at movies from the forties almost makes my chest start hurting like it did before I quit in 1976. I found this spot about Lucky Strikes from this blog: History 101

I sure don't know the statistics, but I bet about every other man in those days lit up with a sure fire Zippo lighter, maybe engraved with his name, or group affiliation. I just had a plain gray/chrome? type.